Rancho Deluxe

Go back in time with Ben Thomas

The year is 1947, an ex-serviceman returns home to Southern California. His old ’32 Ford Roadster is removed from the shed, and the guts of a wrecked ’39 Mercury sedan are transplanted in, giving more power, braking and top speed, essential for the dry lakes racing career he will embark on. He outfits the motor with products from the growing speed equipment industries catalogues, and races his car against fellow car club members and the clock. The car also serves as daily transport for him in the mild So Cal climate, the loud twin exhausts upsetting the locals still not used to the returned soldiers need for peacetime thrills. The era immediately following WW2 in Southern California was the time frame and inspiration for me to build an accurate recreation of a stripped down, dry lakes racing, late forties street roadster. Something of a time machine, so that a drive down the street or across the state could become a journey back sixty years.

Rancho Deluxe is my fulltime business, building traditional hotrod classics and components, and assembling period correct cars.

The Rancho Deluxe roadster is my expression of a true hotrod, a time machine back to when innovation was hand built, and the true tes of man and machine was flat out across the Lakes


-Ben Thomas/
Owner Rancho Deluxe

The above article taken from:
Fuel Magazine Australia Issue No.4

Tom Broadhurst

Director of Photography:
Daniel De Silva

Assistant Camera Operators
Aaron Cuthbert
Tom Broadhurst

Editor/Color Grading
Daniel De Silva

Still Photographs
Tom Broadhurst

“Take the A Train by Bass, Bone, Blue”
Gemma Boyd

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Portfolio Details

CLIENT : Rancho Deluxe

DATE : 11/01/2011

TAGS : Documentary