Active Feet [The X Gene] Posted In: Camera Work, Corporate

Shots I Filmed: ALL

“The X Gene is a video production agency with a flair for producing compelling content. Storylab is a regular partner of theirs on everything from corporate video production to web series development to radio plays.

The brief 

Active Feet needed an introductory promotional video to sit front and centre on their website ( The video needed to showcase the key talents of the podiatrists who own and run their stores and highlight their unique shoe fitting process.

The solution

We worked closely with the X Gene’s Simon J. Green to ensure we translated his carefully crafted script to the screen. With director Ben McEwing and seasoned director of photography Daniel De Silva taking care of the production side of things, we set to work to utilise the natural assets of the Active Feet team; their people. Their passion and knowledge was astounding! We shot on a Canon 5D MkII to make it look beautiful.

The result 

A clear, concise and effective video that gives Active Feet’s customers confidence to walk in the store.

The team

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